Every farmer wants control and leadership over his cattle. It is important that this is NOT achieved by attracting animals with (concentrated) feed.  Leadership is a “verb” in the daily handling of herd animals. It does not happen by itself.

If the animals trust and respect you, you are in control of the group and they will obey you.

It therefore works much safer, faster, more animal-friendly and more efficient.

As soon as cattle know that you are luring them with concentrate, they will obey you for a short time.

The response of the animal is very simple and clear:  “Everything is fine, as long as I can reach the concentrate first”.




Do they still obey you, or do they leave? Usually they walk away. It is an ultimate expression of herd animals that you are a “feeder on two legs” for them. NOTHING ELSE. You are absolutely not the leader and you have no control over the group!

I regularly see horses and cows that systematically and disrespectfully check the caretaker's / owner's pockets for contents.

Despite these sometimes hilarious and very unsafe situations, most caretakers / owners maintain that they never lure their animals with concentrate...


As soon as you drive your herd animals in front of you in a calm and controlled way for 10 to 15 minutes several times a week, they learn to respect you without luring! This works both in the cowshed and in the pasture.


Young animals in particular are naturally very curious. Anxious young animals quickly lose their fear with this method and also become curious.

By letting the animals move slowly (without running), they learn to obey, trust and respect you.

In addition to a safer and more efficient working environment, it also increases job satisfaction and animal welfare.